Founder-run marketing agency

Marketing for Indian D2C founders, without the theatre.

Tojo is transparent, founder-run, and honest. No jargon, no account managers, no agency theatre.

The Founder's Shelf — ₹999 Work with us →

We work with brands spending ₹30k+/month on ads — below that, Meta doesn't have enough data to learn, and I'd be charging you for gambling.

What to expect

Small on purpose.

Two people, one standard: “Would we run this on our own money?”

Karan Adhikari

Founder

Five years at American Express — joined as an analyst, promoted to manager at 24 in a room where the average experience was twelve years. Led a team of six, personally released around $12 million a year in payments for banks across three continents, and wrote the SOPs the work ran on. Running ads since 19 — for travel brands, D2C, real estate, and my own money. Your ad budget will be the smallest amount I've ever been accountable for. I'll treat it like the largest.

Shaheen

Co-founder

Certified AI-Ready Marketing Leader (The Economic Times AI Masterclass). Drives Tojo's AI-marketing practice.

Build it yourself

The Founder's Shelf — ₹999

Open the Shelf

Have us run it

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Start the questionnaire

Choose the honest next step

Run it properly yourself, or have the founder run it.

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